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Rio Rancho, NM USA
site on the World-Wide Web can be a great way both to communicate
information about you and your studio to other people and to draw new students into your
studio at minimal cost. Typically, if you write the site yourself, you
can make it available for less than the cost of one printed brochure and
have it reach people locally and worldwide. However, it will be effective only if you plan in advance what you want
to accomplish with your site, while keeping the site interesting and attractive to
visitors. In this article, we discuss the basic considerations in setting up and
running an informative and effective studio Web site. Companion articles,
Setting Up a Web Page for Your
Studio - Part 2 Do's and Don'ts, and Setting Up a Web
Page for Your Studio - Part 3 Writing for the Internet offer additional advice on content,
structure and maintenance of a studio web site and tips on writing effective
pages for the Internet, respectively.
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This is the abstract for the article.
The full text of it, and many other articles not available on the online Piano
Education Page, can be obtained by purchasing the
PEP CD. 