Setting Up a Web Page for Your Studio - Part 1 The Basics

by John M. Zeigler, Ph.D.
Rio Rancho, NM USA

site on the World-Wide Web can be a great way both to communicate information about you and your studio to other people and to draw new students into your studio at minimal cost. Typically, if you write the site yourself, you can make it available for less than the cost of one printed brochure and have it reach people locally and worldwide. However, it will be effective only if you plan in advance what you want to accomplish with your site, while keeping the site interesting and attractive to visitors. In this article, we discuss the basic considerations in setting up and running an informative and effective studio Web site. Companion articles, Setting Up a Web Page for Your Studio - Part 2 Do's and Don'ts, and Setting Up a Web Page for Your Studio - Part 3 Writing for the Internet offer additional advice on content, structure and maintenance of a studio web site and tips on writing effective pages for the Internet, respectively.

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