Acquiring and Using Student Feedback

by John M. Zeigler, Ph.D.
Rio Rancho, NM USA

 
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tudent turnover is a natural part of any teaching studio business. Students can leave the studio for all kinds of reasons - financial, change of interests, time constraints, or, more infrequently, a less-than-optimal interaction with the teacher, to name a few. Sometimes, a student departure can be an awkward situation and, rarely, downright unpleasant! In most cases, the teacher is never really aware of the full reasons why the student left, since most people won't tell the teacher the full truth, especially if there are some perceived problems with the student's training or interactions with the teacher. The closer the interaction that the teacher has with the student/parents, the more likely it is that they will be reluctant to tell the teacher of any problems they perceive.

Yet, departing students can be a source of some of the most honest and valuable information a teacher can get about how students and their parents view him/her as a teacher. Not only can the teacher find out how the student felt about his lessons in the studio, but also learn what services the student cared about, whether he enjoyed lessons and what led him to stop lessons in the studio, to name just a few. In this article, I'll consider how a teacher might get and use input from departing students to improve teaching and increase studio cost-effectiveness. I'll also discuss briefly how formalized feedback might be made into an ongoing process for all students of your studio.

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keyinfo.gif (1045 bytes)Wise teachers want and get organized feedback from all their students.

But My Students Like Me!

Most teachers interact well with most students and parents and feel, justifiably, that they have a good relationship with most of their clients. Yet, students leave or change piano studios with sufficient frequency that turnover can be said to be a "fact of life" of teaching piano. Why do the students leave? Perhaps it involves reasons entirely unrelated to the lessons, perhaps not. Can you be sure that departing students will tell you the full, unvarnished truth about their reasons for leaving? Those students might well have some ideas for things they would like to see changed or improved in the studio (at least from their standpoint), but most are afraid of hurting your feelings or creating that unpleasant situation I mentioned above. The more they like you as a person, the more likely that is to be the case. So, they depart in silence or smile gamely and thank you for your time. Even if the student has no problems with the studio and is leaving for some reason unrelated to the studio (e.g. financial or time constraints), his thoughts and impressions may be a real asset for the teacher, if the teacher can get honest comments and evaluations.

Oral Exit Interviews

Most successful companies make it a point to interview employees who are leaving the company. Employees who are leaving with a less-than-positive view of the company can alert management to lower-level management problems or difficulties in the work environment that managers higher in the company may not know about or even conceive of. Those employees who leave for reasons other than dissatisfaction can give the company good clues about how they might retain valued employees in the future. Successful companies know that failure to keep employees ends up costing the company a great deal of additional money to find, hire, relocate and train replacements.

Corporate oral exit interviews are unquestionably valuable, but perhaps not as much so as they might be, because most employees simply won't or can't be totally frank about why they are leaving. The exiting employee will probably only bring up those issues that are both safe and uppermost in his mind, rather than take the kind of broader view that is most helpful to the company. For his part, the interviewer usually doesn't have the time, skill or knowledge of what might be the most relevant issues to get in-depth information - especially in a short interview in which both parties are likely to be a little uncomfortable.

The exiting piano student is, in some ways, like the exiting employee. He always has a reason for leaving, even if it's unrelated to lessons, per se. As with exiting employees, it costs the teacher a certain amount of effort and time to replace the student, even if the studio has a waiting list. Many of the best piano teachers I know conduct a sort of informal oral exit interview, especially if they are on good terms with the student or parents. Most such oral discussions tend to be done on the spot, with limited advance preparation. If the teacher doesn't improvise in teaching, is it wise to improvise in an exit interview?

Because it's so difficult for most people to look someone in the eye and discuss anything that might sound negative, teachers tend not to learn as much in such a conversation as they could. Setting aside any negative comments the student might have, even positive comments can tell the teacher a lot about what the student valued and what the teacher did right. Some people are embarrassed, even when giving praise, so they will not tell you what they really think, either. The trick is getting not only honest information, but the right kind of information that the teacher can use to improve the studio.

Written Feedback

A much preferable way to get departing student feedback is a written form that the student can fill out at his/her leisure and return in a self-addressed, stamped envelope, provided by the teacher, that he can drop in the mail. This may seem a little cold, but if paired with a short oral discussion in which the teacher explains the need for honest opinions, can be very effective. In a written form, one can ask better, more thoughtful and open-ended questions which, if properly formulated, will elicit answers that can be used to improve teaching and the studio. Not every student or parent will return the form, but, if they don't, all you've wasted is an envelope and stamp, rather than a half hour or hour of your time trying to get feedback orally. Of course, if the teacher wishes or sees some need for doing so, the form can be used as the basis for an oral interview, though the answers given may not be as frank as those one can get anonymously.

The tone of such a feedback form should be as neutral as possible. It should open with some sort of statement from the teacher which indicates that the teacher views the answers as very important and indicates that answers will be held as private and used only to improve the studio and piano teaching. Indicate in the statement that you value honesty in the answers above all. Somewhere on the form, the teacher should thank the student for taking time to fill out and return the form.

Questions on  the form (or statements equivalent in focus) should be limited in number (ideally, no more than twenty), implementing ratings the student can simply circle, but with ample comment space below each question for those who have more to say. You'll probably learn more from the comments than the ratings, but having the ratings will allow you to get at least some input from those who are too busy to make written comments. Such an approach also allows easy 1-5 coding of answers, if you compile the results to ascertain trends. Make sure to phrase the questions as neutrally as possible and without overt clues to any answer you expect from the person filling out the form. Here is a sample question to show the approach and layout:

 

My teacher behaved as a teaching professional at all times.

Circle one:  Disagree strongly    Disagree    Neutral    Agree    Agree strongly

Comments:

 


This method is time-tested and widely-used. It will already be familiar in different settings to you and most of your students. The questions asked (or statements used) on a feedback form will probably differ from teacher to teacher. Here are some areas to consider covering, recognizing that you will probably want to ask more than one question in each area:

1) Studio location and layout. This will include matters like parking, studio facilities, appearance, environment and waiting area, etc. This is a good "warm-up question" in that, most of the time, students will not have much problem with this. You'll generally get more truthful and more useful answers to the more important questions if you provide some "softballs" to begin.
2) Matters pertaining to professionalism (appearance, timeliness, knowledge, effectiveness, etc.). For most teachers, this is another easy area for students to answer, since most teachers behave professionally. If you find that your departing students do have problems with you in this area, pay attention!
3) Any deficiencies the student sees in his progress. This is area is likely to bring a wide range of responses, so careful question formulation, which gives as much specificity as possible, is necessary.
4) Matters of personal interaction. Questions here should not be about whether or not the student likes the teacher, but about what things (if any) the teacher could change in his way of interacting with the student. For example, some teachers like to "kid" with their students. A little humor is a great thing, but sometimes the student doesn't see the kidding as humor.  You might also ask if the student enjoyed lessons and wanted to come to them.
5) Matters strictly related to the functioning of the teacher's studio. This might include something like the teacher not being willing to teach on Saturdays, but Saturday is the most convenient day for the student.  Another matter in this area is fee structure. Everyone wants to pay as little as possible for lessons, but does the student feel you gave "good value" for money? If not, why?
6) What kinds of changes the you could have made that would have helped the student, personally. This is the most open-ended of the areas one might cover on a feedback form, but probably the most valuable. Note that the question is phrased in terms of what might have helped the individual student, rather what things the teacher should change in the studio. Most students will be reluctant to tell you to make changes for your studio, but will tell you what might have been better for them, personally.

The Good News, the Bad News or None?

One thing to keep in mind is that it is counter-productive to limit intentionally student impressions about your studio and its operation. The form can help you channel ideas into useful areas, but it should make clear that you want as much information as you can get, whether the sense of the comments is negative or positive. If the student or his parents say things that are untrue or that you can't act upon for various reasons, you can choose to ignore, or delay any action upon, those particular bits of information.

Remember, as you read student impressions, that you have asked the student for his help and time to give you his thoughts. If you are to benefit from it, you must not take comments personally, nor should you ever complain to the student, his parents or others about anything that was said on the form. Even the most negative of comments can be valuable, if you try to look for the lessons behind the comments, rather than the specifics of the comment itself. The student will not have your knowledge of piano, generally, and pedagogy, in particular, but you should be able to "translate" his comments into useful improvements to your teaching and studio.

What Can You Learn?

Student feedback from a well-designed form can be used in lots of ways. The feedback need not be about what the teacher might have done "wrong", but also about what services the teacher offers that students might not care about. It can tell you if students really appreciate the "extras" you provide (performance, musical enrichment, computer lab, etc.). This can save you time and money in the end, if you can eliminate some services students don't care about or add some they want. You might find out that your studio hours need to be adjusted slightly to better meet student schedules. Your studio newsletter might be missing content your students would like to see or might have content that they feel is a waste of time. Compilation of the forms over the course of year or more will show you trends in student preferences. Comments may suggest entirely new ideas for teaching to you. In short, a well-designed student feedback form can be an invaluable tool for improving the effectiveness of your teaching and increasing your net income.

Making Feedback an Ongoing Process

The teacher can, and perhaps should, ask for feedback from all students, not just departing students, even though departing students might constitute the best sources of information. Although a teacher can get a lot of indirect input just by talking to students when they come in for lessons, the feedback the teacher gets that way is unorganized and, to a certain extent, haphazard, making it hard for the teacher to get an overall picture. For these reasons and others, it is valuable for the teacher to survey all students at least once a year, as well as doing a more in-depth survey with departing students.

Current student surveys could easily be done on a teacher web site. The web site approach has the advantage that, when the site is set up with database links, the answers are added to a database automatically and then easily queried for specific trends and ideas. It also provides the student with an even greater degree of anonymity than the written form. A disadvantage of the web site approach is that it may be more difficult to get people to visit the site and answer the questions than it is simply to supply them with a form they can fill out and drop in the mail.

It's About You

There is no doubt that the great majority of teachers do their best and do it well, but the wise ones want feedback from all their students, especially those who are leaving. Teachers who refuse to seek or learn from constructive criticism or even hear it, whether from peers or students, are shooting themselves in the foot (if not the head). The teacher can always choose to weight student feedback in any way he/she chooses or even completely ignore it (at his/her peril), but should take steps to seek it. Student impressions can be an invaluable resource, but it's up to you to get them and use them to be a better teacher.

Page created: 4/22/08
Last updated: 05/01/08
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Reprinting from the Piano Education Page The Piano Education Page, Op. 8, No. 1, © Copyright 2001-2008 John M. Zeigler. Portions copyright 1995-2000 John M. Zeigler and Nancy L. Ostromencki. All rights reserved.