by Dr. John Zeigler - PEP Ed » Mon Nov 01, 2004 10:15 am
You're right, pianoannie, piano teachers don't make much, but, in a certain limited sense, it's partially the fault of teachers! Now that I've gotten both the attention and ire of piano teachers, let me explain why.
I have said numerous times on the site that piano teachers should NEVER undervalue their services. Generally speaking, I suggest that teachers find out what the average prevailing rate is in their area and use that as a base price. Additional increments should be added to that for additional services and capabilities offered by the studio (performance opportunities, computer lab, competition participation, etc). Note that these should be added to the base price for all students, regardless of whether an individual student avails himself of any or all of the services, since it takes time and effort to make them available at all.
Here's what I meant when I said it's partially teachers' fault for being poorly remunerated. Any teacher can cite another teacher or teachers in their area who offer lessons at ridiculously (and unrealistically) low prices. Perhaps those teachers don't teach as their primary source of income and don't need the money; perhaps they just don't know what they are really worth. As a result, other teachers in the area feel that they have to keep their own rates low to "compete."
I will tell you that, based on my experience, you'll have a very difficult time persuading those teachers to raise their rates to more reasonable levels so that you can raise yours. Since I come from a science/business background, let me tell you about the experience of a friend I was advising about piano teaching rates.
Her rates were way too low, so I strongly advised her to start raising them, based on the extras she provided. I advised her to "sell" herself as a teacher who provided the "best" in lessons (which was, indeed, true) and market the studio the same way. In the space of three years, she had more than doubled the rates, even though the "cheap" teachers in her area kept theirs the same. She went from being one of the most inexpensive teachers in the area to one of the most expensive.
Was she able to compete? You bet. She had a drop in studio numbers (about 15%), but had more than doubled her rates so she came out way ahead. Moreover, those students who left the studio tended to be the least serious ones, while the best ones stayed. The drop in numbers menat that she had more time for students and more time for her own professional development. Similarly, she was able to recruit better quality students with the higher rates than with the lower ones. Thus, there was a very real sense in which she had been responsible for the low remuneration she had been getting. She just wasn't charging enough! A side benefit was that other teachers in the area then felt they could raise their rates. Eventually, even the "cheaper" teachers did.
Of course, the devil is always in the details. If you're in a low rate area, you won't be able to get your rates up all at once. It may take a couple years to do it. You have to think through carefully how you will justify the rates - not in terms of the rates others charge, but why YOU charge what you do. Other teachers will initially try to use your higher rates to bring students into their studios at your expense - as they are entitled to do. Be prepared for a drop in numbers, but if you make more money in the end, that won't matter. Of course the flip side of that is that you then have time to encourage your best students to take hour long lessons instead of half hour lessons.
The bottom line is: if you feel you don't make enough from teaching piano, take a careful look at why your income is so low. It might be that you are undervaluing yourself and your students! :;):
All religions, arts and sciences are branches of the same tree. All these aspirations are directed toward ennobling man's life, lifting it from the sphere of mere physical existence and leading the individual towards freedom. - Albert Einstein